Media Bar Answers / Episode 07 / Choosing a Direction
What Type of Video Should a Business Make First?
A business should start with the video that answers its audience's most important question, then choose the format, channels, and versions around that goal.
This video features Ruben Garcia's digital avatar. The guidance and script come directly from Media Bar Productions. Watch on YouTube ↗
The short answer
What type of video should a business make first?
Start with the most important question your audience needs answered. The right first video depends on who needs to see it, what they should understand, where they will watch, and what they should do next.
Three practical takeaways
What to carry into your project.
- 01
Choose the communication problem before choosing the video format.
- 02
Match the first video to the audience, message, viewing location, and desired next action.
- 03
Plan shorter channel-specific versions before filming when they will make the production more useful.
Full transcript
What video a business should make first
Presented by Ruben Garcia, founder and executive producer of Media Bar Productions in San Antonio, Texas.
Hi, I am Ruben Garcia, the owner of Media Bar Productions, and this is my digital avatar.
What type of video should a business make first?
Start with the most important question your audience needs answered. Do not begin with a format just because it is popular.
For some organizations, the right first project is a clear company or service overview. For others, it may be a customer story, an executive message, a recruiting video, or a short library of expert answers.
The best choice depends on who needs to see the video, what they should understand, where they will watch it, and what you want them to do next.
Also consider how long the content needs to remain useful and whether the same production can create shorter versions for other channels.
If you are unsure where to start, bring one communication problem to the Media Bar Project Planner. We can help shape the video around that goal.
Keep planning
Related guidance and next steps.
More Media Bar Answers